WeChat Pay, the mobile payment unit of China's most popular social app, WeChat, has launched a series of promotions in cooperation with internationally renowned merchants in celebration of the Chinese Lunar New Year, also known as the Spring Festival, according to a press release.

Chinese tourists will be given an opportunity to receive a red packet, a traditional monetary gift which is given during important holidays in China and other East Asian societies, via WeChat Pay when they shop at participating merchants during the holiday, allowing them to experience the traditional Chinese festival while they are traveling abroad.

WeChat Pay's promotions for the 2018 Spring Festival covers Australia, the U.S., a number of countries across Europe, as well as several countries and regions in Asia (Hong Kong, Japan, Macao, South Korea, Taiwan, Thailand and Singapore).

WeChat users who are traveling in any of these countries or regions during the Spring Festival can receive a red packet by scanning the QR code at any of the participating merchants when they shop there and be entitled to a coupon worth 50 yuan (US$7.50) once their spending reaches 500 yuan (US$75), in addition to receiving random discounts.