BNP Paribas is introducing WeChat Pay to retailers in France and subsequently across Europe, thus underlining its determination to support retail sector clients wishing to attract Chinese customers, according to a press release.

BNP Paribas said it initiated the rollout in late September with the two Paris flagship stores owned by the Galeries Lafayette Group: Galeries Lafayette Haussmann and BHV MARAIS.

"We're delighted to be working with the Galeries Lafayette Group to deploy the WeChat Pay solution," Pierre Fersztand, global head of cash management at BNP Paribas, said in the release. "Once again, BNP Paribas is demonstrating its ability to innovate and to help our clients roll out their own innovations."